Job Details

Performance Marketing Manager

Solihull (Office-based, 4 day week, Monday–Thursday, NO FRIDAYS) | £45,000–£60,000 + Performance Bonus + Benefits

This is not a general marketing role. Read on to find out if it's for you.

We are recruiting on behalf of a fast-growing SaaS business based near Solihull. Our client has developed a CRM and marketing automation platform aimed at SME business owners, helping them automate their customer management and marketing activity in one place. With around 1,000 customers already on board and ambitious plans to add 100 new customers every month, they are now looking for a Performance Marketing Manager to own and scale their lead generation funnel.

The Role

Your sole focus will be driving qualified demo bookings through a Meta (Facebook/Instagram) paid social funnel. You will own everything from ad strategy and creative direction through to landing page optimisation, audience testing and conversion improvement — with a clear commercial target of 20 qualified demo bookings per day feeding directly into the sales team.

You will work alongside a specialist team including a dedicated media buyer, creative designer and technical specialist — but this is not a role where you direct others and step back. You will be hands-on in the platforms yourself, analysing performance, testing ideas and making things work better every single day.

Important — please read before applying:

• 95% of lead generation activity runs through Meta (Facebook/Instagram). If paid social is not your primary specialism this role is not right for you
• This is a lead generation role, not an ecommerce role. If your paid social experience is primarily focused on driving product sales we would encourage you to look elsewhere
• This role is fully office based Monday to Thursday in Solihull. You must be within comfortable commuting distance — we are unable to consider candidates who would require relocation

About You

• Proven hands-on experience running Meta (Facebook/Instagram) paid social campaigns as your primary channel
• Specific experience with lead generation or book-a-call / book-a-demo funnels — you understand that optimising for a qualified conversation is very different to optimising for a purchase
• Demonstrable results — you can talk about ROAS improvements, CPA reductions, conversion rate uplifts and lead quality improvements in real numbers
• Data driven and commercially minded — you understand the full funnel from ad impression through to booked demo and you know where to look when performance drops
• A genuine passion for performance marketing — not just someone who is good at it but someone who finds it genuinely interesting, stays on top of industry developments in their own time and is always thinking about how to improve a funnel
• At least 4 years of relevant performance marketing experience
• Comfortable being a player-coach — strategic enough to own the funnel, hands-on enough to be in the platforms every day

What's On Offer

• £45,000–£60,000 base salary
• Performance bonus
• Four-day working week — Monday to Thursday, no Fridays
• On-site gym
• On-site chef — Michelin star quality lunches every day
• Private medical insurance
• Profit share scheme
• Company pension
• Casual dress and regular company events
• Free parking
• A genuinely unique, high-energy business culture unlike anywhere else you have worked

SaaS experience is helpful but not essential. What matters most is that you have run Meta lead generation funnels, you can prove it with numbers and you are hungry to own a commercial target.

If that sounds like you, apply now and tell us about the Meta campaigns you are most proud of.

INDH